On Thursday, February 27th, we hosted an influencer luncheon at the beautiful Margot Restaurant to celebrate the launch of Jolii Cosmetics’ new clean beauty collection, Jolii 2.0. The new collection, which consists of universally flattering, multipurpose pigments, and lip glosses, is called The Elixir and Lustre Lips. We’ve personally tested out the entire line and the formulation and stunning shades are truly something else.
Their collection was created in partnership with the non-profit Love Leo Rescue, and a portion of the proceeds will be donated to support dogs in need. We love a good beauty line that gives back!
Love Leo Rescue is a nonprofit dedicated to rescuing, caring for, and rehoming dogs. Many dogs they take care of have been previously abandoned, sick, and injured. They also offer free and low-cost spaying and neutering programs for low-income dog owners. Their services give dogs second chances and let them live their best lives. Not to mention they are well-loved by celebrities such as Hillary Duff, Olivia Munn, Victoria Justice, Vanessa Hudgens, and Jessica Alba.
Margot is an upscale Mediterranean restaurant with a California twist. Located at the top of the trendy, ultra-modern Platform shopping center in downtown Culver City, it also offers a lovely view aside from amazingly delicious food. Our guests dined on grain bowls, avocado toasts, mini potatoes, fried chicken, cinnamon cake for dessert, and sipped on a variety of cocktails.
We decorated Margot’s private outdoor patio with plenty of pink and white flowers to be on point with Jolii’s uber feminine brand, making the very Instagrammable location even more of a photo op. Jolii’s previous products were also set up for all guests to take home as well as gifts from Gorjana and Voluspa candles.
Overall, our experience at Margot was terrific, and we highly recommend dining with them. I know we’ll certainly be back to get our grub on!
Experiential events in the form of intimate luncheons or dinners allow influencers to interact with your products and your company’s founder or representatives - which can help shape the way influencers showcase a more meaningful, personalized message from your brand to their followers. Also, experiential activations create more opportunities for the influencers to post organic content since you’re not only providing the products, you’re creating the aesthetic backdrop and fun experiences as well!
Read our blog post here on why experiential marketing is vital to your brand’s marketing strategy.
Please email us at info@irosesocial.com to inquire about our experiential events. We handle everything from influencer outreach, branded invitation, and menu design, securing venue space, event decor, event photography, and influencer gifting.
Be sure to follow us on our Instagram @irose.social to see more photos and view BTS of our event via our Instagram highlights reel.
Photo credit: Claudio Robles